The lovechild of Jemala – The Golden Fibre®, JEMA is the online store where you can buy the best in woollen knitwear, shawls and scarves. Jemala produces the softest of ultrafine, pure new Australian Merino wool yarns which is made into sweaters and shawls of a rarity and quality that surpasses other noble fibres. Artisans are tracked down to add individuality to an already rare product so you know that when you buy from us you know that what you are getting is truly unique. To add to our collection we search the globe for the very best on offer and only those that pass the stringent Jemala rarity and quality test are bought for you. If luxury, softness, sensuality and style are your thing, then JEMA is the store for you.